Cookie Policy

1. Introduction

This Cookie Policy explains how ENCODE DIGITAL SOFTWARE SOLUTIONS PTY LTD (ACN 690 774 719) ("we", "us", "our", or "Encode Digital") uses cookies and similar tracking technologies on our website encodedigital.com.au (the "Website").

By continuing to browse or use our Website, you agree to our use of cookies as described in this policy. This policy should be read in conjunction with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" or "session" cookies:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until you delete them

Cookies can also be classified as "first party" or "third party":

• First Party Cookies: Set by us, the website owner
• Third Party Cookies: Set by third party services we use (such as analytics providers)

3. How We Use Cookies

We use cookies and similar technologies for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the Website will not function properly without them.

Examples include:

• Authentication cookies to identify you when you log in
• Security cookies to prevent fraudulent use of login credentials
• Session cookies to remember your preferences during your visit
• Load balancing cookies to ensure the Website operates efficiently

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website and services.

We use:

• Google Analytics to analyse Website traffic and user behaviour
• Performance monitoring tools to track Website speed and errors
• Heatmap tools to understand how users navigate our Website

Information collected includes:

• Pages visited and time spent on each page
• How you arrived at our Website (referral source)
• Browser type and device information
• Geographic location (city and country level)
• Interaction with Website elements (buttons clicked, forms filled)

3.3 Functionality Cookies

These cookies allow the Website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalised features.

Examples include:

• Remembering your contact form information for convenience
• Storing your preferences and settings
• Customising content based on your previous interactions
• Remembering your acceptance of this Cookie Policy

3.4 Marketing and Advertising Cookies

These cookies track your browsing activity to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our marketing campaigns.

We may use:

• Retargeting pixels to show you relevant ads on other websites
• Social media pixels (Facebook, LinkedIn) to measure ad performance
• Email marketing tracking to understand campaign effectiveness
• Conversion tracking to measure which marketing channels work best

4. Specific Cookies We Use

Below is a detailed list of the cookies we use on our Website:

4.1 First Party Cookies

4.2 Third Party Cookies

5. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

5.1 Web Beacons (Pixels)

Small graphic images (also known as pixel tags or clear GIFs) that allow us to monitor user activity and gather statistics about Website usage.

5.2 Local Storage

Technology that allows websites to store data locally in your browser. We use local storage to improve Website performance and user experience.

5.3 Session Storage

Similar to local storage but data is cleared when you close your browser tab.

5.4 Device Fingerprinting

We may collect information about your device configuration (browser type, operating system, screen resolution) to help prevent fraud and improve security.

6. Managing Your Cookie Preferences

6.1 Browser Settings

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete certain cookies. Please note that if you disable cookies, some features of our Website may not function properly.

Here's how to manage cookies in popular browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and Website Data
• Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions

6.2 Opt Out Tools

You can opt out of certain third party cookies using the following tools:

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative: Opt out at NAI Opt Out
• Digital Advertising Alliance: Opt out at DAA Opt Out
• Your Online Choices (EU): Opt out at Your Online Choices

6.3 Mobile Devices

On mobile devices, you can control advertising tracking through your device settings:

• iOS: Settings > Privacy > Tracking > Limit Ad Tracking
• Android: Settings > Google > Ads > Opt out of Ads Personalisation

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our Website does not respond to DNT browser signals.

8. Cookies and Personal Information

Some cookies may collect personal information or become personal information when combined with other data we hold. All personal information collected through cookies is handled in accordance with our Privacy Policy and complies with the Australian Privacy Act 1988 (Cth).

9. International Data Transfers

Some cookies, particularly those from third party services like Google Analytics, may transfer your data to countries outside Australia, including the United States. These transfers are made in accordance with applicable data protection laws and regulations.

10. Children's Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect information from children through cookies or other means. If you believe we have collected information from a child, please contact us immediately.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of material changes by:

• Updating the "Last Updated" date at the top of this policy
• Displaying a prominent notice on our Website
• Requesting your consent again if required by law

We encourage you to review this Cookie Policy periodically.

12. More Information

To learn more about cookies and online privacy, you can visit:

• Office of the Australian Information Commissioner (OAIC)
• All About Cookies
• UK Information Commissioner's Office - Cookies

13. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: info@encodedigital.com.au
• Company: ENCODE DIGITAL SOFTWARE SOLUTIONS PTY LTD
• ACN: 690 774 719
• Location: Sydney, New South Wales, Australia

14. Your Consent

By using our Website, you consent to our use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, you should disable cookies in your browser settings or refrain from using our Website.

For essential cookies required for the Website to function, we rely on our legitimate interest. For non-essential cookies, we will seek your explicit consent where required by law.